Industry Overview
Health Insurance industry covers various mediums to scout and convert leads – website, social media and existing previous member lists. Sales reps position in dual roles – following up and converting leads but also manually validating data of customers.
Problem Statement
Insurance companies capture data such as full names, mobile numbers and contact addresses across various customer touchpoints – own or partner websites, social media and past member lists. Compilation of data from the various channels and validation of the same remain a challenge. Moreover, the lifecycle of a potential lead is bottlenecked making follow through harder for sales reps.
Objectives of MA LeadGen
iNetFrame focused on the following objectives to ensure that the product meets existing requirements of customers edging them closer to achieving their digital transformation journey –